Building Better.
CLIENT / CATERPILLAR INC.
CATERPILLAR INC. / CATCON EXPO GIFS
CAT was in need of some cool digital assets for their CATCON Expo event. We went with a rough, grunge theme inspired by construction vibes. The result? A bunch of edgy visuals to amp up the event’s atmosphere and match its rugged feel.
CATERPILLAR INC. / HAMMER CAMPAIGN
CAT was looking to promote their Hammer Bundle promo. This featured a mailer piece and web banners, with a unique math-centric focus (hammer + bits + warranty + CAT credit = bundle). The innovative mailer unfolded into a giant plus sign upon arrival, mirroring the mathematical theme. I developed all illustrations to give the campaign a distinctive touch.
