always shaken,
never shook
EVENT / GOOD, CLEAN FUN
Good, Clean Fun / Overview
Good, Clean Fun is a speed- and precision-based Espresso Martini competition for working bartenders.
A partnership between Absolut, Kahlúa, and Tales of the Cocktail Foundation, Good, Clean Fun celebrates bartenders from a wide variety of backgrounds and levels of experience. Competitors step behind a pristine, white bar station, and make the quickest round of Dry Espresso Martinis they can while staying as clean as possible! Time penalties are assessed for each splash, stain, drop or spill. Qualifying events in 36 cities laddered up to East and West Finals that yielded national champions.
Good, Clean Fun / Designed Assets
The visual identity for Good Clean Fun came to life through a robust set of thoughtfully crafted assets designed to carry the brand across every touchpoint—live, digital, and beyond. From tote bags, merch tokens, and enamel pins to drink tickets and obstacle course signage, every piece was built to feel fun, energetic, and unmistakably Good, Clean Fun. We developed everything from environmental branding, photo booth moments, and registration signage to competitor scorecards, cocktail spec sheets, and emcee note cards—all with a cohesive visual language that tied back to the spirit of Absolut and Kahlúa.
